Amber, owner and lead stylist of Alkali Hair Studio and Air by Alkali, is a long-time resident of Winston-Salem with more than 17 years of professional hair and makeup experience. Originally from Chattanooga, Tennessee, she started doing “kitchen hair” when she was 10 years old, but didn’t fully embrace her hair talents until she was pursuing a degree in Fine Art and Business. It was during this time that Amber realized her love of art and color theory could be applied to hair. So at age 20, she combined her two passions and never looked back.

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At the first salon she ever worked for, her natural talent and aptitude for working with hair led her to become an in-house color and cutting educator in record time. Six years later, she was recruited by Matrix to teach under their Logics hair color division as a national educator. This opportunity sparked Amber to open her own salon. After researching the salon industry in the Piedmont Triad area, she saw that there was a shortage of high-end specialty salons and so Alkali Hair Studio was born. 

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Opening Alkali deepened Amber’s passion for hair. Her experience as a national educator and keen business sense not only helped her build a successful salon, but brought out her natural ability to lead and nurture other stylists. She loves serving her customers and helping her team grow both personally and professionally, and believes in doing so with kindness and respect.

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While she’s crazy for color, many of her clients are surprised to learn that cutting is actually one of her favorite hair services. Amber loves solving the “puzzle” of fitting the client’s needs and style preferences with angles that flatter their faces. If you ask her what her favorite product is, she’d say Oribe’s Royal Blowout, which she describes as magic in a bottle. And who doesn’t need a little magic in their life?