BACK OF BOTTLE HAIR CARE PRODUCTS
FINALLY.
Hair Products Without Side Effects
Avoiding hair products with toxic ingredients doesn't mean you have to sacrifice performance. BOB is the ideal solution for you if you have sensitivities, autoimmune issues, or are ingredient-conscious, but still want gorgeous, healthy hair that can be styled to perfection.
Free shipping in U.S.
Feeling Good From the Inside Out
What's to Love About BOB Hair Products
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Excellent performance
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Incredible ingredient standards that surpass most "clean beauty" products
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Safe for sensitive skin and autoimmune friendly
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Sustainable and responsible packaging
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Made with inclusivity and diversity in mind
Free shipping in U.S.
Top Shelf Products Without the BS and Toxic Attitudes
You'll Never Find These Ingredients
in BOB
X Phthalates
X SLS/SLES Sulfates
X Petrolatum
X Mineral Oil
X BPA
X Formaldehyde-releasing agents
X Parabens
X Animal Byproducts
X Chemical Sunscreens
X Microbeads
X Palm Oil
X Silicone*
*exception Hold On Hairspray
Sustainable
Hair Care Products
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All packaging is recyclable
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Glass bottles used when feasible
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100% PCR Plastic used for all shampoos, conditioners, tube caps, sprayers, pumps, and dip tubes
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50% PCR Plastic used for squeezables
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Silicone free
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Cruelty-free
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Vegan
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Peta certified
Why Alkali Carries BOB
Alkali owner and CEO Amber Woodall is no stranger to sensitivities and autoimmune issues stemming from products. She's been dealing with it for most of her life, but was officially diagnosed with Hashimoto's disease in 2016.​
​Amber especially struggles with skin issues, which turned out to be from plant-based products she was using on her clients. She thought these products were "clean," but was shocked to learn many plant-based products weren't safe for everyone, especially people like her, with sensitivities and autoimmune conditions.
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When she discovered Back of Bottle, she was blown away by how clean the products really were—she can actually use them without fear of reactions. Not only that, but they also did what they claimed to do.
Furthermore, they aligned with Alkali's core values of excellence, diversity, and sustainability—a perfect fit.
True Clean Beauty
Sustainability
High Performing
Diverse & Inclusive
Free shipping in U.S.
Best-Selling BOB Hair Products
Plenti-Full Styling Spray
Add tons of shine, volume, and lift without stickiness or stiffness.
True Hue
Shampoo
Hydrate your hair, protect your color, and extend your color's vibrancy.
407 West End Blvd | Winston Salem NC, 27101 | 336-724-1453